The Heart&Stroke Death Defying Challenge will maintain the spirit of family fun and tradition brought to life by Ski for Heart, AND offers participants and their famililies the chance to actively demonstrate their commitment to health, while raising much-needed funds to advance life-giving research. We’re asking Albertans to rethink death defying, and help to give Canadians longer, fuller lives. The first step couldn’t be easier – just visit defydeath.ca.

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The projected revenue for the 2012 Heart&Stroke Death Defying Challenge is $270,000 at a cost of $55,000 (excluding overhead allocations). It is important to note that this cost includes the Heart and Stroke Foundation's vital investment in health promotion and public awareness.